An article on howwemadeitinafrica.com detailing Sereni Fries success supplying big brands with Kenyan grown potatoes.
Despite a presence in over 100 markets, the global fast-food chain McDonald’s has operations in just four African countries: Morocco, Egypt, South Africa and Mauritius. According to industry insiders, rather than a lack of demand or local market spending power, a common problem is connecting the outlets to global supply chains and sourcing frozen cut fries that meet global standards.
Although raw potatoes are grown across Africa, many of the most established foreign restaurants on the continent continue to source frozen produce from Europe and elsewhere. This presents a huge business opportunity for local firms that can meet the requirements of global fast-food chains, believes Humphrey Mburu, managing director of Kenya-based Sereni Fries.